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5 Proven Hotel Marketing Strategies to Increase Bookings Using B2B Portal
Using B2B portals to increase hotel bookings is a highly effective strategy, especially for reaching corporate clients, travel agencies, event planners, and tour operators. Here are some proven hotel marketing strategies leveraging B2B portals:
1. Partner with Corporate Travel Platforms
Many businesses use corporate travel platforms to book hotels for business trips. Being listed on popular B2B travel platforms can significantly increase your hotel’s exposure to business travelers, who often book in bulk for corporate events, conferences, and retreats.
Offer special corporate rates or packages, such as discounted stays for long-term business trips or meeting room bundles for conferences. Highlight amenities important to business travelers like Wi-Fi, meeting rooms, or transportation services. Ensure your hotel is registered on B2B travel platforms like Travelclub.
2. Offer Exclusive Deals on Wholesale Travel Portals
B2B portals allow hotels to partner with travel agents and wholesalers globally. These platforms are excellent for securing bulk bookings from tour operators, especially for leisure or group travel.
Offer exclusive deals or room allotments to B2B travel agents and wholesalers on these platforms, particularly for high-demand periods like holidays or conferences. You can also create special packages that appeal
3. Collaborate with Event Planners on B2B Portals
Event planners frequently use B2B portals to source venues for conferences, weddings, and corporate events. By positioning your hotel as an ideal venue, you can attract large bookings for both rooms and event spaces.
List your hotel’s meeting spaces, banquet halls, and event packages on these platforms. Offer tailored pricing or exclusive perks for event organizers, such as complimentary upgrades for group bookings, free use of meeting spaces, or discounted catering services.
4. Utilize Travel Management Companies (TMCs)
Travel management companies handle corporate and leisure travel bookings in large volumes. Partnering with these companies can lead to steady bookings from their vast client network.
Offer special contract rates or commission structures for these travel management companies. Ensure your hotel is accessible via Global Distribution Systems (GDS) so TMCs can easily book your property.
5. Target Niche B2B Travel Portals
Niche travel markets, such as luxury, medical, or adventure travel, often use specific B2B platforms to book their clients’ accommodations. By targeting niche B2B portals, you can tap into specific markets with high-value clientele.
If you are targeting travelers, partner with B2B travel portals like Travelclub, offering high-end experiences.
By strategically partnering with B2B travel portals and platforms, hotels can attract a steady stream of bookings from corporate clients, event organizers, travel agencies, and niche market operators. Tailoring offers to these businesses, building relationships, and ensuring visibility on key B2B channels can dramatically boost hotel bookings and revenue.
