Hotel Marketing & Sales Strategies
5 Proven Hotel Marketing Strategies
Increase Bookings Using B2B Portal
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5 Proven Hotel Marketing Strategies
Increase Bookings Using B2B Portal
Using b2b hotel reservation system to increase hotel bookings is a highly effective strategy, especially for reaching corporate clients, travel agencies, event planners, and tour operators. Here are some proven hotel marketing strategies leveraging B2B portals:
Using B2B portals to increase hotel bookings is a highly effective strategy, especially for reaching corporate clients, travel agencies, event planners, and tour operators. Here are some proven hotel marketing strategies leveraging B2B portals:
1. Partner with Corporate Travel Platforms
Many businesses use corporate travel platforms to book hotels for business trips. Being listed on popular B2B travel platforms can significantly increase your hotel’s exposure to business travelers, who often book in bulk for corporate events, conferences, and retreats.
Offer special corporate rates or packages, such as discounted stays for long-term business trips or meeting room bundles for conferences. Highlight amenities important to business travelers like Wi-Fi, meeting rooms, or transportation services. Ensure your hotel is registered on B2B travel platforms like Travelclub.
2. Offer Exclusive Deals on Wholesale Travel Portals
B2B portals allow hotels to partner with travel agents and wholesalers globally. These platforms are excellent for securing bulk bookings from tour operators, especially for leisure or group travel.
Offer exclusive deals or room allotments to B2B travel agents and wholesalers on these platforms, particularly for high-demand periods like holidays or conferences. You can also create special packages that appeal
1. Partner with Corporate Travel Platforms
Many businesses use corporate travel platforms to book hotels for business trips. Being listed on popular B2B travel platforms can significantly increase your hotel’s exposure to business travelers, who often book in bulk for corporate events, conferences, and retreats.
Offer special corporate rates or packages, such as discounted stays for long-term business trips or meeting room bundles for conferences. Highlight amenities important to business travelers like Wi-Fi, meeting rooms, or transportation services. Ensure your hotel is registered on B2B travel platforms like Travelclub.
2. Offer Exclusive Deals on Wholesale Travel Portals
B2B portals allow hotels to partner with travel agents and wholesalers globally. These platforms are excellent for securing bulk bookings from tour operators, especially for leisure or group travel.
Offer exclusive deals or room allotments to B2B travel agents and wholesalers on these platforms, particularly for high-demand periods like holidays or conferences. You can also create special packages that appeal
3. Collaborate with Event Planners on B2B Portals
Event planners frequently use B2B portals to source venues for conferences, weddings, and corporate events. By positioning your hotel as an ideal venue, you can attract large bookings for both rooms and event spaces.
List your hotel’s meeting spaces, banquet halls, and event packages on these platforms. Offer tailored pricing or exclusive perks for event organizers, such as complimentary upgrades for group bookings, free use of meeting spaces, or discounted catering services.
4. Utilize Travel Management Companies (TMCs)
Travel management companies handle corporate and leisure travel bookings in large volumes. Partnering with these companies can lead to steady bookings from their vast client network.
Offer special contract rates or commission structures for these travel management companies. Ensure your hotel is accessible via Global Distribution Systems (GDS) so TMCs can easily book your property.
3. Collaborate with Event Planners on B2B Portals
Event planners frequently use B2B portals to source venues for conferences, weddings, and corporate events. By positioning your hotel as an ideal venue, you can attract large bookings for both rooms and event spaces.
List your hotel’s meeting spaces, banquet halls, and event packages on these platforms. Offer tailored pricing or exclusive perks for event organizers, such as complimentary upgrades for group bookings, free use of meeting spaces, or discounted catering services.
4. Utilize Travel Management Companies (TMCs)
Travel management companies handle corporate and leisure travel bookings in large volumes. Partnering with these companies can lead to steady bookings from their vast client network.
Offer special contract rates or commission structures for these travel management companies. Ensure your hotel is accessible via Global Distribution Systems (GDS) so TMCs can easily book your property.
5. Target Niche B2B Travel Portals
Niche travel markets, such as luxury, medical, or adventure travel, often use specific B2B platforms to book their clients’ accommodations. By targeting niche B2B portals, you can tap into specific markets with high-value clientele.
If you are targeting travelers, partner with travel agency booking platform like Travelclub, offering high-end experiences.
5. Target Niche B2B Travel Portals
Niche travel markets, such as luxury, medical, or adventure travel, often use specific B2B platforms to book their clients’ accommodations. By targeting niche B2B portals, you can tap into specific markets with high-value clientele.
If you are targeting travelers, partner with B2B travel portals like Travelclub, offering high-end experiences.
By strategically partnering with booking platform for travel agencies, hotels can attract a steady stream of bookings from corporate clients, event organizers, travel agencies, and niche market operators. Tailoring offers to these businesses, building relationships, and ensuring visibility on key B2B channels can dramatically boost hotel bookings and revenue.
By strategically partnering with B2B travel portals and platforms, hotels can attract a steady stream of bookings from corporate clients, event organizers, travel agencies, and niche market operators. Tailoring offers to these businesses, building relationships, and ensuring visibility on key B2B channels can dramatically boost hotel bookings and revenue.
What other key advice or insights are provided for increasing hotel bookings via B2B channels?
Offering special corporate rates or packages (e.g., discounted long-term stays, meeting room bundles).
Highlighting essential amenities for business travelers (Wi-Fi, meeting rooms, transportation).
Ensuring hotel registration on various B2B travel platforms like Travelclub.
Providing exclusive deals or room allotments to B2B travel agents and wholesalers, especially during high-demand periods.
Listing hotel meeting spaces, banquet halls, and event packages on B2B platforms.
Offering tailored pricing or exclusive perks for event organizers (e.g., complimentary upgrades for groups, free meeting space use, discounted catering).
Establishing special contract rates or commission structures for Travel Management Companies (TMCs).
Ensuring hotel accessibility via Global Distribution Systems (GDS) for easy booking by TMCs.
Partnering with B2B travel portals like Travelclub, especially if targeting high-end travelers.
Tailoring offers to businesses, actively building relationships, and ensuring strong visibility on key B2B channels to significantly boost hotel bookings and revenue.
